Upflow drives innovation in geothermal operations via the Geothermal: The Next Generation programme, leading Māori-engaged research for supercritical resource development. They developed GOOML, a machine-learning framework with partners like Contact Energy and NREL, boosting plant efficiency by 1-10% through digital twins. Upflow also translates subsurface data into commercial strategies, optimizing exploration and unlocking co-products like minerals from geothermal systems.